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| Mon 8th March 2010 |
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| The London & Goodyear Welted Collections land in store |
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Under the creative direction of Oliver Sweeney, the London Collection is a more contemporary range which takes its style influences from the effortlessly cool London scene, washed soles and elegant last shapes are a feature. The collection uses the Blake Stitched construction process and is a new addition to the Oliver Sweeney product offering. It’s more trend led in design and offers customers a slightly lower entry price point starting at £140.00.
Spring also sees a collection of Goodyear Welted shoes introduced to the mainline collection in celebration of the twenty year anniversary since Oliver designed the Oliver Sweeney "Storm Derby'
The Goodyear Welt is a construction method which is over 150 years old, meaning shoes that are hard wearing, reliable and allow ease of resoling. The collection has a naturally self-assured style which juxtaposes classic style with modern flair.
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| The London & Goodyear Welted Collections land in store |
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